IRON CITY: The Best New Year’s Party You’ll Never Remember
Birmingham’s premier rock venue, IRON CITY, demanded provocative creative for its infamous New Year’s Eve Party.
“The Best New Year’s Eve Party You’ll Never Remember” campaign duly delivered.
A mix of rock and roll attitude, party vibes and unfettered fun generated the requisite pre-event buzz and doubled the attendance numbers of the previous year.
ALABAMA AUTO RACING Vulcan Museum
A social media campaign celebrating the rough-hewn, red-dirt heroes of early Southern racing. The sawn-off copy and gritty art direction garnered a hefty bundle of clicks, likes and shares.